Pacemaker for a digital world

Deutsche Telekom on track to being a leading international provider for connected life and work.

In the current trend of increasing digitalization and networking, Deutsche Telekom is positioning itself as a provider of products and services for connected life and work. The focus is on simple and intuitive use of communication tools and on accessing the Internet and digital content with a wide range of terminal devices. In the process, DT is becoming an integrated service company, no longer just a classic telecommunications provider.

More individualized communication, the increasing importance of networked communities and the fast growth of digital entertainment like online music and online videos - DT’s product philosophy is focused on connected life and work, and caters for all these trends. Personalized and combinable services ensure that customers have access to their personal contacts, communication services, photos, videos and music at any time and wherever they are. The foundation for such integrated offerings are high-quality and top-performance broadband networks - both mobile and fixed-line. They enable a seamless user experience of the Internet, the fixed network and mobile communications.

Focus on integrated services and ease of use
DT’s consistent emphasis on changing demands due to networked life and work is apparent in the entire product portfolio, which is now presented in a new context that spans technologies. Users can access their services regardless of the terminal device they are currently using - from cellphones and PCs to Internet TV sets. Intuitive product design with attractive and easily recognizable user interfaces contributes to a high degree of usability, ensuring that customers don’t have to get used to new interfaces all the time.

Active innovation management
Deutsche Telekom also focuses on user behavior in its research and product development activities. The Telekom Laboratories in Berlin - run in cooperation between DT and the city’s Technical University - constitute DT’s central research and development unit. Here, Telekom staff and academic researchers work together to answer questions that will surface as challenges in three to five years time. The Telekom Laboratories take a very comprehensive angle on innovation - from customers-centric, user-driven innovation to technical innovations and design research. Additionally, DT actively promotes contact and cooperation with the developer community - for instance, via the Developer Garden. Open application interfaces create an open innovation platform and enable further development of services.

To intensify the relationship between R&D and operative business, and to increase customer involvement in product development, Deutsche Telekom has established two Creation Centers - one in Seattle and one in Berlin to focus on both American European customers. In these Centers, the empasis is on the process of "ideation" - the development of ideas based on customer monitoring and interviews.

Partner for a networked economy and society
With a global infrastructure of data centers and networks, Deutsche Telekom supports both companies’ and public institutes ‘applications and services in the area of information and communication technology. Tailor-made solutions for networked working worlds enable both multinational key customers and medium-sized companies to concentrate on their core businesses and win a decisive competitive edge via lean planning and production processes.

With locations in more than 20 countries and the capability to deliver worldwide, Deutsche Telekom serves companies in all branches of industry. As an innovation driver within the Group,
T-Systems implements solutions that network society and the economy. Satellite-supported highway toll systems are one example. Here, information technology and telecommunication come together along the entire process chain - from locating vehicles and processing their tour data to billing procedures.

With integrated solutions, networks and services for all levels of government, T-System helps authorities, security agencies and educational institutions to optimize processes, cut costs and serve citizens better and faster. And the health sector - clinics and insurance companies - also relies on DT’s industry expertise. In future, doctors will send electronic reports on patients’ conditions to clinics, using fast and secure connections provided by T-Systems.